Celia Alicata

FOUNDER

Celia Alicata is a communicator for change. She brings decades of experience in strategic communications, partnership development, community engagement, product marketing, and education policy and advocacy for issues impacting our most under-represented, marginalized, and persistently underfunded communities.

Celia believes in the power of communications to build community and make change for good. She’s helped companies through strategic planning, internal communications, crisis communications, social & content strategies to break into new markets, public relations, and thought leadership for branding and cause marketing.

Celia started BrighterGood in 2017 after being head of communications for Knewton, the adaptive learning company. Prior to that, she led the marketing and communications at Classroom, Inc., a nonprofit that builds literacy learning games; managed regional outreach programs at Teach For America as the director of grassroots and regional marketing; directed programming at Change the Equation, a STEM advocacy organization; and managed federal policy and advocacy at both the National Alliance for Public Charter Schools and the National Association of Performing Arts Presenters. In addition to her years in the nonprofit sector, Celia spent time at Collaborative Communications Group, a consulting firm for education and community-based organizations.

Good people and good ideas can solve our most intractable problems. Celia brings this optimism to all aspects of her work. Her creativity is derived from a dedicated yoga practice, a passion for books, and time spent in nature. Celia holds an M.Ed. from the University of Virginia and a B.A. in Communications, Law, Economics, and Government from American University in Washington, DC. In 2023, she completed a 200-Hour Registered Yoga Teaching Training in Colorado.