What is 5% to Good?

We never stop thinking about impact. And at BrighterGood, we know there are so many ways to make an impact — time, money, care & kindness, teaching skills, building connections with youth in your community . . . the list goes on and on!

One tangible way we commit to holding ourselves accountable is by quantifying our monetary support. And what better way than making a bold commitment — on the top nav of our website nonetheless — of 5% of our annual revenue to causes, people, and work we believe that make this world better.

Why 5%?

Here’s the deal: if we could do 50% we would. We wanted to start with something meaningful and a percentage that felt both sustainable and substantial.