Find the story
Messaging, positioning, and narrative development for work that deserves to be understood.
Communications + strategy for meaningful work
Good ideas deserve to go further.
BrighterGood helps organizations turn meaningful work into clear stories, stronger strategies, and real momentum.
Start a conversationA useful belief
Clarity is a form
of momentum.
Good work can be complicated. The challenge is not making it simpler—it is making it make sense to the people who need to understand it, support it, share it, or act on it.
Where we help
Amplify your good.
Make the plan
Practical communications strategies that give your next move a clear direction.
Bring it to life
Campaigns, content, and useful tools that bring your ideas into the world—and help people see why they matter.
Selected clients
Good company.
- Albert Einstein College of Medicine
- City Teaching Alliance
- Code Nation
- CourseKata
- Eskolta School Research & Design
- Harlem Grown
- Lumen Learning
- Museum of Science, Boston — Engineering is Elementary
- National Alliance for Public Charter Schools
- NewSchools Venture Fund
- NYU — Global Enrollment Management and Student Success
- NYU — Steinhardt School of Culture, Education, and Human Development
- Relay Graduate School of Education
About BrighterGood
Clear thinking for
work that matters.
BrighterGood is led by Celia Alicata, a communications and strategy partner for organizations with a meaningful point of view—and the sense that it could be landing more clearly.
Her background spans K-12 education, higher education, social impact, and socially conscious brands—giving her a wide-angle view of what it takes to turn complex work into a story people understand.
Small, senior-led, and deeply collaborative, BrighterGood brings together the right thinking, people, and words to help good ideas move.
Get in touchNo jargon. No grandstanding.
Just useful momentum.
Just useful momentum.
Meet Celia
A strategic partner
with an editorial instinct.
Celia Alicata is a communications and strategy leader who helps organizations find the clearest, most compelling way to say what they mean.
She brings precision, warmth, and a sharp editorial eye to work that needs to connect—whether it is a big idea, a new direction, or a story ready to go further.
Read Celia’s full background
Before starting BrighterGood in 2017, Celia was in-house for 15 years with various organizations, including Head of Communications for Knewton, the adaptive learning company; Director of Grassroots and Regional Marketing at Teach For America; Director of Programming at Change the Equation, a STEM advocacy organization; and managed federal policy and advocacy at both the National Alliance for Public Charter Schools and the National Association of Performing Arts Presenters.
In addition to her years in the nonprofit sector, Celia spent time at Collaborative Communications Group, a consulting firm for education and community-based organizations.
Celia holds an M.Ed. from the University of Virginia and a B.A. in Communications, Law, Economics, and Government from American University in Washington, DC. In 2023, she completed a 200-Hour Registered Yoga Teacher Training in Colorado and teaches at a community studio.
Contact
Have something good
in the works?
Whether you have a project in motion or a question you are still trying to name, we would love to hear what is on your mind.
hello@brightergood.com